Cuppa Joe is a 50s style diner that serves plant-based dishes in a fun and nostalgic atmosphere. Our menu features classic fare with a vegan twist. The target audience is anyone who loves the authentic diner experience and is looking for a delicious, cruelty-free meal.

In terms of branding, we want to create a playful atmosphere that harkens back to the diners of the 1950s. This includes using bold colours, vintage fonts, and classic diner imagery in our marketing materials.