Nature's Way Organic is a new line of handmade cosmetics made using ingredients that are free from harsh chemicals, synthetic additives and animal testing. We see ourselves as rebels in the industry providing an alternative to conventional beauty products.

Our target audience is health-conscious individuals 25 to 45 years old, who value natural products, and are interested in reducing their environmental impact. In terms of branding we are looking for nontraditional, bold design decisions that would make the products stand out.