RPOA’s mission is to help people achieve their retirement goals and enjoy a happy and fulfilling life. We want to show that retirement doesn't have to be a time of worry and stress, but rather a time of adventure and enjoyment. Our target audience is anyone who is approaching retirement or already retired.

In terms of branding, we want to create a fun and energetic atmosphere that conveys the joy and excitement of retirement. This includes using bright colours, playful shapes, and imagery that showcases the many fun activities that people can enjoy in retirement.